How to Promote Your Home Improvement Business

#1- Network with a home insurance company and ask to be their recommended vendor. Since they deal with homeowners (a.k.a. your customer base!) everyday who better to have your card then a home insurance agent? Contacting a local agency is your best bet. However, you may also want to contact a online home insurance company who can list you in their free online home improvement directories. Try searching some out online if need be.

#2- Get to know your local real estate agents- Many homeowners decide to upgrade their homes when they are getting ready to sell. A real estate agent will typically recommend a list of upgrades that should be performed before the home goes on the market. So, introduce yourself to some of the top real estate agents in your community and you might pick up some great new business.

#3- Follow-up with your Existing Customers- One of the best ways to get new business is to stay in touch with customers that you have already performed work for. Don’t assume that just because you updated their bathroom last year that they are going to think of you when it’s time to remodel the kitchen. Get strict about keeping all of your customers contact information and once every few months send out a direct mail piece such as postcard. Or, stop by their home and drop a note in their mailbox. Not only is this great customer service, but it might also get a few more projects on your schedule.

5 Reasons Why Your Home Improvement Business Should Be Online

Why Your Home Improvement Business Should Be On The Internet

1. It’s much more cost effective that yellow page ads that only serve one area. A website can serve your entire county for less than the price of a basic yellow page ad.

2. Cost less and is more environmentally friendly than printing glossy brochures. Think about how many people ask to see your portfolio of your craft. A website can display your pictures over and over again with no extra cost.

3. Having a website brands you as an expert. Think about two businesses with everything being equal except one has a website and one does not. Who do you think most customers will go with? Well a website will brand your image in the head of your customers.

4. Out of town customers can reach you. Yes I realize that if you work in Alaska it is no value to have someone see your website in California….or is it? YES it is because what if someone from California was about to move to Alaska and needed some Home Improvement Done?

5. It’s cheap these days to have a website. It no longer cost thousands of dollars to make a nice looking website. Most small trades people can have an attractive website for about $200.00-$300.00 with yearly maintenance and hosting running about $120.00. So when you add it up that is less than $1.00 per day. Most trades’ people will break even if they got 1 extra customer in a year. Yes one extra customer will pay for the website entirely.

Home Improvement Marketing

According to Webster’s, the definition of advertising is “the action of calling something to the attention of the public using paid announcements.” Most of the time when people hear this term they think of billboards, magazine ads, and television ads.

Advertising has taken on a new form thanks to the growth of the internet. Most websites, regardless of what their primary purpose may be, will have some type of advertising spot available.

A local newspaper site will have advertisements from different car dealers and restaurants. A sporting goods store may have a website that includes advertisements from the area coaches offering summer clinics. However, a lot of these advertisements get the same kind of treatment as their print counterpart; they are ignored.

How many times have you seen a billboard or magazine ad and completely blew by it without remembering what you read? Have you ever bought a major good or service because of some ad in the newspaper?

Most people rely on the recommendations of friends and family when purchasing almost any significant item. That’s why it is so important to have a comprehensive website for your home improvement business. Posting pictures and videos of completed jobs will let people see your handy work.

But having a spot for happy clients to leave comments and testimonials will give you more credibility than any advertising. This type of uninvited authentic recommendation from customers is the heart and soul of any successful contracting company trying to win in a down economy.

Home Improvement Marketing Companies That Can Increase Your Revenue

As a home improvement business, you might find it difficult to expand outside your local market and reach the number of customers that you are capable of serving. Newspapers, magazines, placing flyers, road signs, and other local ads is a great way to expand your reach, but it generally isn’t enough.

There have been many home improvement businesses that simply weren’t able to adapt and stay afloat financially. If you’re looking to increase your revenue, you have to seek out home improvement marketing companies and explore the online options that are available to you. The majority of people now use their cell phone, tablet or laptop to look for local businesses, and this applies to the home improvement industry as well. Whether you’re a small business, retail store, or local service provider, there’s an opportunity for you to expand your reach and increase revenue through internet marketing. Below, you will find reasons why home improvement marketing companies are so important to your success in the industry.

Search engine optimization for your website

Home improvement marketing companies will commonly provide search engine optimization services for your website. If you don’t have a website yet, they may even include web development services for a reduced cost, knowing you have an interest in optimizing the site thereafter. Search engine optimization is a great investment and it’s something that can’t be overlooked even as a small business owner in a local environment. SEO allows you to expand online and get ranked on search engines for keywords that are directly related to your home improvement services. For instance, as a Seattle based business, you could rank on Google for a term like “Seattle home improvement.” Large cities often have keywords like this that are searched thousands of times per month. Just imagine the income potential having thousands of extra eyes on your website every month. Better yet, these are targeted visitors that previously searched on Google to find the exact services you offer, making each visitor a very legitimate lead opportunity. Search engine optimization can help your business dominate the local market and center yourself as an authority in the area.

Complete web development solutions

SEO services can only be effective when you already have a great website to drive these visitors to. Home improvement marketing companies will be able to build you a professional website that makes your visitors feel at ease and comfortable with hiring you. The site should also be search engine optimized and the keywords that are related to your business and its location should be incorporated into the content of each page on the website. This helps search engines recognize what your website is about and understand which phrases the site should be ranked for. It also means that content writing plays a significant role when building a website. The more pages of high quality content your site has, the better its chances of ranking on search engines like Google.

Lead generation

Some home improvement marketing companies will provide lead generation services. This is a unique service that is exclusive to the more popular industries. Essentially, it means that you’ll be provided with leads in the home improvement industry that could potentially convert to a sale. These are leads that the business selling them to you probably got through their own website, by driving traffic through search engine optimization. Unfortunately, that means you’ll pay a high price for the leads since it takes an investment from the business just to provide them. However, if you’d like a simple way to get in touch with potential clients, lead generation services can help.

Social media

It’s undoubtedly important to establish a relationship with your clients through social media. You can use those relationships to expand your outreach and get more clients as well. Social media has become a significant part of many people’s lives and the sooner you begin building a social media marketing campaign, the better. Home improvement marketing companies can expand your efforts to Facebook, Twitter, Pinterest, and more.