How To Find Customers: Get Your Home Improvement Business Listed Online

As a replacement contractor you understand the value of driving a branded vehicle, posting branded signs at a job site and providing employees with clothing that is branded with your business name. Contractors across the country utilize these marketing tactics but very few are taking the next steps to get their home remodeling business branded online.

You probably decided on a name for your home remodeling business a long time ago but now it’s time to decide exactly how you want the name to appear and use it consistently in all marketing efforts. Decide exactly how you will write your name and address including the use of ampersands and abbreviations such as suite and inc. Once you’ve decided on a name and address format stick with it and don’t use any other variations.

This is called a NAP (Name,Address,Phone) and using your NAP consistently across the internet and in various business listings will help with brand awareness and benefit your remodeling marketing strategies.

How To Find Customers

The best answer for how to find customers is to make sure that you and your services are easy for THEM to find!

Once you have decided on your NAP it’s time to start implementing it. Use your NAP on your social media profiles and make sure you clearly list your website url with all mentions. There are a lot of business directories for replacement contractors and it is important to build relationships to ensure that you are listed in these directories. Register with the Better Business Bureau and make sure that you have listed your business with Google, Yahoo, and Bing so that your name and address are registered there. This also gives past customers the opportunity to find you and leave a review of their experience. These online listings build the reputation of your home remodeling company and show potential customers that you do good work and your clients are satisfied. Reading a few reviews on Google or Yelp can easily solidify a customer’s decision to hire your replacement contractor services.

Times have changed and even if people go to the yellow pages first or ask friends for referrals they will ultimately hit the internet for information about a home remodeling business before they contact you. Make sure that your remodeling marketing strategies include thorough and complete business listings everywhere possible. The easier it is to find you online the easier it will be for potential customers to contact you.

Reputation Matters

There are too many shady contractors in the world that do poor quality work or simply run off with deposit money. These people have made customers leery about hiring a replacement contractor they do not know. If you meet their search inquiry with a professional and informative website, easy and simple method for requesting a quote and a list of countless review from past customers you will put the minds of your customers at ease.

If the remodeling marketing strategies you have implemented aren’t helping with how to find customers then it’s time to change the way you do things and start building a strong brand reputation online.

Improvement Tips For Your Home Improvement Business Lesson 1

Lesson 1: Why it’s important to charge more, rather than less.
Charge more? Yes, you heard right – you should charge MORE for your services.

You deserve it. People like Donald Trump and Richard Branson charge more for their services every single day, and there are many people out there who are willing to pay their outrageous fees, and why is that? Because the perception is, they charge more because they’re great at what they do.

When people get ready to buy something, they often buy out of emotion, not logic. No matter whether you are a contractor, a plumber, a realtor, or an architect, companies who charge more are generally considered to offer a higher quality of service, while those that undercut are perceived as being more likely to do a shoddy job.

Think about it: Would you rather do one job for $10,000 or ten jobs for $1,000?

That is the real key to charging more – sure, you’ll get more customers going elsewhere for their projects, but those that accept the higher rates will make up for that loss of income, and you will be doing LESS work.

In short, you will be working smarter instead of harder.

Of course, charging more does not mean you should swindle your customers, or get outrageous with your fees. If you plan to charge more, you must also offer more value for the customer’s dollar. Offer them little things – small improvements in quality that they might not have expected, a little extra work beyond the brief, maybe even just a smile and a kind word when it would be easier to keep your head down and stick to the task at hand. Sure, it’s extra effort, but it’s MINIMAL extra effort, considering you’re bumping your rates up considerably in return.

When you decide to take the leap and increase your rates, try adding 15% to your usual fee for a month. At the end of the month, evaluate your profits and see whether you think you could raise your rates even further without losing work.

Remember though, you must offer the product you have promised at the price you have promised. Customers won’t be back if you are not offering a top of the line product. Do not underestimate your customer’s intelligence level. They will know if they are being taken and not receiving the product they should, but if you do give them what you said you would, at a high quality level, your customers, even your regulars, won’t mind paying that extra cash for your great service. And in fact, they’ll probably tell their friends about you.

You work hard. Because you work so hard, you should dedicate yourself to becoming the best professional you can be. That means learning along the way. Taking the initiative to sign up for this short course shows that you would like to better yourself. The better a business professional you become, the more you can charge your customers, and if you step up to the gold standard, customers will not only pay a higher rate, but they’ll beat a path to your door.

The next lesson in this series will help you understand how to close the sale while charging more money. This quick two minute read can double your income instantly, so keep an eye out for it!

How to Promote Your Home Improvement Business

#1- Network with a home insurance company and ask to be their recommended vendor. Since they deal with homeowners (a.k.a. your customer base!) everyday who better to have your card then a home insurance agent? Contacting a local agency is your best bet. However, you may also want to contact a online home insurance company who can list you in their free online home improvement directories. Try searching some out online if need be.

#2- Get to know your local real estate agents- Many homeowners decide to upgrade their homes when they are getting ready to sell. A real estate agent will typically recommend a list of upgrades that should be performed before the home goes on the market. So, introduce yourself to some of the top real estate agents in your community and you might pick up some great new business.

#3- Follow-up with your Existing Customers- One of the best ways to get new business is to stay in touch with customers that you have already performed work for. Don’t assume that just because you updated their bathroom last year that they are going to think of you when it’s time to remodel the kitchen. Get strict about keeping all of your customers contact information and once every few months send out a direct mail piece such as postcard. Or, stop by their home and drop a note in their mailbox. Not only is this great customer service, but it might also get a few more projects on your schedule.

5 Reasons Why Your Home Improvement Business Should Be Online

Why Your Home Improvement Business Should Be On The Internet

1. It’s much more cost effective that yellow page ads that only serve one area. A website can serve your entire county for less than the price of a basic yellow page ad.

2. Cost less and is more environmentally friendly than printing glossy brochures. Think about how many people ask to see your portfolio of your craft. A website can display your pictures over and over again with no extra cost.

3. Having a website brands you as an expert. Think about two businesses with everything being equal except one has a website and one does not. Who do you think most customers will go with? Well a website will brand your image in the head of your customers.

4. Out of town customers can reach you. Yes I realize that if you work in Alaska it is no value to have someone see your website in California….or is it? YES it is because what if someone from California was about to move to Alaska and needed some Home Improvement Done?

5. It’s cheap these days to have a website. It no longer cost thousands of dollars to make a nice looking website. Most small trades people can have an attractive website for about $200.00-$300.00 with yearly maintenance and hosting running about $120.00. So when you add it up that is less than $1.00 per day. Most trades’ people will break even if they got 1 extra customer in a year. Yes one extra customer will pay for the website entirely.